I too brushed off the "red cup" thing until I heard what S-bucks actually had to say about it. They said the design was changed to include everyone. Meaning S-bucks thought their previous holiday design had excluded someone. Who had been excluded by Christmas design cups? That's the trick. Ask yourself, "what groups of people would have been excluded by Christmas design on the cups?" Those are the people being catered to.
Anti-christian? Naw. [Last I checked the chain never claimed to be anything close to a supporter of Christ so a "non-Christian" cup shouldn't be a surprise.] But it is a quiet way to say, "we at Starbucks would rather not offend social groups x, y, z than celebrate the season as we previously had." You decide who x, y, and z are. Those who couldn't stomach the previous holiday designs are the ones on top this year.
This is where the slope gets slippery. The red cup is not anti-christian but it is pro-x, y, z. Just like Target mixing their boy and girl isles for gender neutrality. Not anti-christian but pro-x, y, z. (Again, you choose your x, y, z labels.) The school in Chicago being forced to allow a trans-gender student to change in the common area. Not anti-christian but pro-x, y, z. The slope starts to tilt with every little change we make in society. Whomever is being catered to is the one with the social power. Very often times the power shift is at the detriment to others. I would ask anyone reading this to give it a few minutes of thought. Who is being catered to in each situation and is that really what is best for our American society?
Ya know, the irony of the slippery slope? The more gradual the change the more we will slip.
Starbuck's "Red Cup" Quote
"Since 1997 Starbucks has served its holiday beverages in a unique cup, starting with a jazz-themed design in jewel tones of deeper reds, greens and blues. Every year since, the cup has told a story of the holidays by featuring symbols of the season from vintage ornaments and hand-drawn reindeer to modern vector-illustrated characters.
"In the past, we have told stories with our holiday cups designs," said Fields. "This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories."
"Starbucks has become a place of sanctuary during the holidays," he said. "We're embracing the simplicity and the quietness of it. It's [a] more open way to usher in the holiday."
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